No matter which kind of online business you’re running, I think we can agree on one thing: you want your sites to show up high in Google search results.
That’s because most people don’t spend time clicking through any page after the first one. Generally, people like to stick to what’s on the first page, so it stands to reason that if your site is up there, more will see it.
I’ve done a lot of dropshipping keyword research, and I’m going to tell you about one method that’s worked out really well for me recently: KGR or the keyword golden ratio.
I truly believe KGR is a game-changer when it comes to ranking in Google. Allow me to explain why, and then I’ll back it up with real results.
Want to skip the read? Click the play button below, and you can listen to me talk through the case study instead.
What is KGR?
The goal of my case study today is to tell you why I think KGR and high-ticket dropshipping belong together…but it’s not going to make any sense to you if you don’t know what KGR is. That’s going to be my starting point.
KGR stands for “keyword golden ratio.” While I don’t know if he’s the one who came up with the concept, it was at least popularized by Doug Cunnington.
So what exactly is it? In a nutshell, it’s a method of helping you rank in Google by calculating how much competition you have with specific keywords.
There’s a little bit of math involved, but I’ll show it to you. To determine if your chosen keyword fits into the golden ratio, you need to divide the “allintitle” results by the search volume.
The answer should be 0.25 or lower. Anything above that means your keyword has too many other competitors, reducing your chance of ranking.
Sometimes, I go above 0.25 (250), and it has worked out for me before. I’ve had some content sites where I go up to a search volume of 1000 (10), and it’s been fine.
My rule is that as long as it works if you set the search volume to 250, it’s a perfectly fine keyword to use.
KGR and High-Ticket Dropshipping Keyword Research
Now I want to get into why I think KGR and high-ticket dropshipping are a match made in heaven.
I was actually on Doug Cunnington’s show at one point (which you can watch here), and it got me thinking about KGR. After the show, I decided to go back and see how many of my articles fit into the golden ratio.
If you don’t know who Doug is, he’s the one that popularized this method and he runs NicheSiteProject.com.
The results were surprising. I hadn’t planned it, but I found that around 95% of our best-performing articles on our content sites fit into KGR.
These articles were doing extremely well. Some of them were starting to rank for the head terms – and this was mostly on accident.
As you know, our focus is on high-ticket dropshipping. However, we have some content sites and make around $2k-3k monthly in revenue from them.
We’ve tried so many strategies on those sites. Over time, I think we’ve started to figure out which strategies are the best and most consistent for us.
Here’s what I found when I decided to apply KGR to some of our own articles: there was significantly less competition. That seems like a no-brainer, but it’s important to note.
You can make way more than an Amazon affiliate this way, because anyone can look for keywords on Amazon. Not as many are using the math involved with the KGR to check their terms in Google.
Out of all the strategies we’ve used, KGR has provided some of the fastest results for the least amount of effort. You can see how less competition would work beautifully with high-ticket dropshipping.
If you’d like to read more about why we prefer high-ticket dropshipping, take a look at our comparison of dropshipping vs affiliate marketing.
Our Niche Site Preliminary Results with the Keyword Golden Ratio Research Technique
Before we were on Doug’s show, we had started a content site to go with one of our dropshipping stores. We weren’t intentionally using KGR (or any keyword tools) at the time.
Instead, we were just seeing what Google’s autocomplete said and jumping on those. Our rationale was that, even if we put $10,000 into a site, we’d be able to recuperate that loss quickly if it made even one sale a month. That’s because the site focuses on high-ticket items, so we make anywhere from one thousand to several thousand back with every single sale.
Pair KGR (which gets you more visitors) and high-ticket dropshipping, where you only need to make a handful of sales because your margin of profit is higher…and the results should be spectacular, right?
With KGR helping your sites rank reliably, you’ll have more people noticing your site and checking it out. And because more people will be browsing your store, your chances of netting a sale increase.
It sounds logical in theory, but let’s take a look at the actual results…
The site I’m going to use to show you my findings was published in early April last year. From all the articles on the site, it’s important to note that not all of them were KGR, but there were quite a few that were inadvertently.
Not even six months after the first article was published, we were getting 110+ organic hits a week…and it was increasing. That was with around 75 articles.
With 100 visitors a day, there’s no way the site wouldn’t get sales. Increase that to 1,000, and the odds get even better.
I hope this case study gave you a taste of what sort of potential KGR has.
It was clear to me that it’s almost as if it was made for high-ticket dropshipping. Since you don’t need a lot of sales to make a large profit, it makes sense that more traffic for a small amount of effort is a great deal.
With even 100 more organic visitors, you’re upping the odds that one person is going to buy from you. And since high-ticket dropshipping means every single sale counts, that one sale is going to put a nice chunk of change in your pocket. You can see what I mean by checking out this post about how much we make on each sale.
If KGR gives you more visitors naturally, that’s even more amazing. This is definitely a method at least worth trying out.